If you are operating an e-commerce site, you’ll need to stand out from the competition in order to draw in customers. E-commerce is a more competitive landscape than ever, and traditional marketing methods aren’t always enough. So, what are some e-commerce marketing ideas? Rather than focusing solely on a Google AdWords campaign and expecting it to do all the work, consider these additional ways to draw in business.
#1 Content Marketing
It is increasingly becoming harder to just create an e-commerce platform and attract customers. Consider setting up a regular blog or YouTube channel where you showcase your knowledge of the products or services that you are selling. You will not only get the free advertising when people visit your content for the information that it contains, but you will also establish yourself as a trusted authority on the subject.
If you do not have the time or inclination to create the content yourself, there are services out there that you can pay to write blog posts. This will give you a steady stream of content that will draw visitors in. More importantly, having an active blog will increase the number of times that your website shows up in people’s search results.
For more detailed information, be sure to check out this article at BigCommerce.
#2 lnfluencer Marketing
In addition to your own content, you can reach out to successful social media influencers to have them market your products. There are a number of ways that you can go about doing this. We’ll discuss two of the most common.
If you or your children have watched gaming YouTubers, you may have noticed that a lot of them have the exact same really comfortable looking gaming chair. By giving the chair to successful YouTubers in exchange for them simply agreeing to use it on camera, the company has reached millions of customers and made their chair look extremely popular.
Nielsen conducted a survey that shows that 92% of consumers trust word-of-mouth and recommendations over other types of advertising.
Another option is to simply approach popular content creators across social media and pay them to promote your product. YouTube again is ripe for this type of scenario as the site has really begun to crack down on which creators can make money from the site’s own advertisement system.
Those creators are itching to ﬁnd their own sponsorships that will help pay the bills. Just understand that unless you have a large budget, you probably aren’t going to bring in the people with millions of followers. Instead, focus on a larger number of smaller creators.
#3 Social Media
Word of mouth has always been one of the best forms of advertising that you can get and social media makes it easier than ever for that to happen. If you post regular updates about your business on social media, and your fans share it, you’ve just given yourself free advertising.
Also, your social media feed can contain links to new blog posts or videos, new products, sales, or any of the type of things that you may send out in a mailing list. Or, if you are creative enough, you can take it to another level. Look at Wendy’s Twitter account for an example of an excellent marketing effort in that regard. Of course, that exact sort of playful attitude might not ﬁt your business. Find your own way to make posts go viral in ways that aren’t necessarily related directly to marketing.
#4 Mailing List
We mentioned mailing lists above, and you need to have a mailing list that customers can opt-in to in order to receive news about new products or sales that you may be having. Not everyone checks social media regularly and this is a good way to reach those people.
If you’ve followed the first suggestion and started some type of content marketing strategy, then you already have regular content to send out to the list. Sending an email out to subscribers when a new blog post or video is posted will keep them aware of your company and provide some value beyond simply trying to get them to buy something.
Other times you’ll want to send emails out to the list are when you have a new product to offer or an existing product is on sale. These emails should feature a picture of the product, if possible, front and center and also have a prominent call to action enticing the customer to visit the site and make a purchase.
We would recommend having separate mailing lists for different purposes. This will be helpful if a customer who doesn’t want one type of content, but doesn’t mind the other can have that option without leaving both lists.
#5 A/B Testing
There are many aspects of your customer’s experience that may aid or hinder a sale. By creating different versions of your landing page, checkout page, call to action buttons, or any other aspects that may influence a customer, you can measure which ones are the most successful.
Ideally, you will be constantly reﬁning your content to ensure that you are bringing in the most customers possible. At the very least, however, you should test new website copy against old copy so that you can be positive that the change will help you rather than hurt you.
These tips, along with Orderwave by your side, will help you grow your e-commerce business and get ahead of the competition. Contact us to learn how to manage all of the orders you’ll now be receiving.